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Challenge + Solution:
While Breyers is a household name, many are unaware of the diverse range of flavors it offers. In an initiative to educate consumers that Breyers extends beyond Natural Vanilla, we crafted 16 distinctive social ads, each tailored to appeal to specific target audiences, including the general market, moms, boomers, Oreo enthusiasts, and Reese’s lovers. These ads were strategically deployed across platforms such as Facebook, Instagram, Instagram Stories, Twitter, and Snapchat.

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Responsibilities:
Concept
Creative Direction

Creative Director: 
Roxanne White