Concept:
The clients sought a fresh campaign to rejuvenate their brand relevance and explore ways to leverage their iconic purple bag.
"Reign On" is a campaign that applauds the confidence and empowerment of those who dare to open it.
Responsibilities:
Concept
Art Direction
Design
Creative Directors:
Andy Currie & Luis Romero
Copywriters:
Eric Molina & Morgan Doff
Launch spot
The Lion
Responsibility spot
The Guardian Angel
