Häagen-Dazs Artisan Collection OLV series
Häagen-Dazs launched a collection of flavors inspired by six unique artisans from around the country. We had just $200k to create 27 pieces of unique content that introduced consumers to the artisans and their flavors. We managed to get 6.5 million Facebook views and nearly 200,000 visits to our Artisan landing page.
Haagan Dazs' Artisan Collection launch video
"No shortcuts. No compromises. No matter what."
Responsibilities:
Art Direction
Creative Director:
Brad Mancuso
& Susan LaScala Wood
Copywriter:
Reagan Ward
Artisan spotlight videos:
Anna
Paula Barbosa
Cruz Caudillo
Jessica Quon and Sabrina Valle
Claire Keane
Christopher Elbow
Here are some BTS imageries that I took during our shoot, which was used for added content within Haagen-dazs social channels.
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Agency: Grey NYC
Creative Director: Brad Mancuso
Creative Director/writer: Susan LaScala Wood
Copy Writer: Reagan Ward
Art Director: Jia Chen
Häagen-Dazs launched a collection of flavors inspired by six unique artisans from around the country. We had just $200k to create 27 pieces of unique content that introduced consumers to the artisans and their flavors. We managed to get 6.5 million Facebook views and nearly 200,000 visits to our Artisan landing page.
Haagan Dazs' Artisan Collection launch video
"No shortcuts. No compromises. No matter what."
Responsibilities:
Art Direction
Creative Director:
Brad Mancuso
& Susan LaScala Wood
Copywriter:
Reagan Ward
Artisan spotlight videos:
Anna
Paula Barbosa
Cruz Caudillo
Jessica Quon and Sabrina Valle
Claire Keane
Christopher Elbow
Here are some BTS imageries that I took during our shoot, which was used for added content within Haagen-dazs social channels.
----
Agency: Grey NYC
Creative Director: Brad Mancuso
Creative Director/writer: Susan LaScala Wood
Copy Writer: Reagan Ward
Art Director: Jia Chen
