Magnum digital campaign

Challenge + Solution:
Magnum, a globally renowned premium ice cream brand, is establishing itself as a formidable presence in the competitive US market. In response to this challenge, we designed 12 distinctive digital ads tailored for four specific audience segments: Foodies, Beauty Mavens, Chocolate Lovers, and a General Audience. The rollout of these ads occurred in three strategic phases: Awareness, Consideration, and Conversion. Our mission was clear — to engage effectively with each audience, articulating the unique appeal of Magnum and persuading them to choose our brand over other contenders in the US market.
Results:
Over 1% engagementon top-performing posts - FB/IG benchmark 0.21%-0.90%

Responsibilities:
Concept
Art Direction
Design Direction