Olive Garden, a flagship in the realm of restaurant franchises, stands as one of the largest in the country. Within the dynamic landscape of retail, the business thrives on a constant cycle of new promotions, refreshed every other month. Here are a few examples of the promotional spots I've had the privilege to work on.
Responsibilities:
Concept
Art Direction
Concept
Art Direction
Creative Directors:
Brad Mancuso &
Susan LaScala Wood
Copywriter:
Various
Brad Mancuso &
Susan LaScala Wood
Copywriter:
Various
Cucina Mia
Given the task to revamp the visual identity of Olive Garden's TV spots, our objective was clear: stand out in the crowded landscape of advertising and set our content apart from competitors. To achieve this, we undertook a test spot exclusively for online platforms, allowing us to gauge its impact on targeted audiences. This experimental approach marks the first step in creating a distinctive and compelling look and feel for Olive Garden's advertising, setting the stage for a fresh, differentiated appeal in the market.
New to the table
"Napa Valley" and "Alfredo 3-Course" marked the initial stages of Olive Garden's comprehensive brand rejuvenation, encompassing everything from logo redesign to restaurant refurbishments. As part of this transformative journey, Olive Garden streamlined and significantly enhanced its culinary operations, prioritizing food quality to rebuild its culinary credentials.
Holiday
These offerings were introduced during the holiday season, strategically aimed at revitalizing Olive Garden's prominence in the family-style dining experience.
Misc food forward promotional spots