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Pure Leaf Organic Matcha Social Ads

With health drinks on a rise, Pure Leaf wanted to draw awareness to their new organic matcha powder. We were tasked with creating four unique pieces of creative content targeting distinct consumer groups: Wellness Enthusiasts, Coffee Drinkers, Matcha Tea Drinkers, and Baking Enthusiasts.

Under the campaign umbrella “Meet Your Matcha”. Following the high-end visual aesthetic of the larger Pure Leaf brand, each video follows a simple question/answer format that tells each consumer group why they should choose Pure Leaf Matcha over any other brand. Despite having a limited budget, we aimed to maximize the impact of our creatives. These social media assets were captured in-house by our editor, with me also serving as the on-set food and prop stylist.

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Responsibilities:
Creative direction

Copywriter:
Sara Molina

Art Director: 
Melissa Gelman

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Pure Leaf Organic Matcha recipe videos to attract both existing consumer and new audiences about the versatility of Matcha. 

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Responsibilities:
Concept
Art Direction
Design Direction

Pure Leaf Organic


The Pure Leaf brand is elevating its proposition with a notable upgrade in packaging, a 100% organic assortment, and a move towards super-premium pricing. Our objective is to enhance the overall aesthetic and perception of the brand by emphasizing on the quality of ingredients.

Responsibilities:
Art Direction
Design Direction

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We've conduct series of photoshoots to build a library of high-quality images featuring Pure Leaf products. These visuals are intended for use across various platforms, including social media channels, eCommerce platforms, and the brand's official website.

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Responsibility:
Concept
Art Direction

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Pure Leaf updated eCommerce content for UFS

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Responsibility:
Art Direction