The Concept - Five Senses of Tea
At Pure Leaf, our philosophy transcends the mere act of brewing tea; it's about immersing yourself in a multisensory journey. Engage with us to feel the delicate leaves, hear the soothing pour of steaming water, and savor the authentic aroma. Witness the vibrant colors and swirling leaves, culminating in a tea-drinking experience that delights all your senses.
Responsibilities:
Concept
Art Direction
Design Direction
Copywriter:
Jasmin Sun
Launch OLV
Short flavor profiling OLV for social media platforms