Challenge + Solution:
Introducing Face Mists, the latest addition to St. Ives, signaling our commitment to innovation and exploration of new formats. This category is designed with Genzennials and non-users in mind, aiming to captivate their interest in a fresh and exciting way.
Our campaign is a vibrant invitation to Genzennials, urging them to discover the St. Ives difference. We proudly emphasize that our Face Mists are crafted with 100% natural ingredients, ensuring a skincare experience that is not only effective but also seriously enjoyable. With serious benefits and a seriously fun touch, St. Ives Face Mists are redefining skincare for a new generation. Join us in the celebration of natural goodness and delightful skincare routines that resonate with the spirit of Genzennials.
Responsibilities:
Art Direction
Design Direction
Art Director:
Ana Soriano
Copywriter:
Sara Molina