Since early 2020, I have been overseeing eCommerce content for Unilever's BPC and F&R brands in the North America region, managing partnerships with major eRetailers such as Amazon, Target, and Walmart. In recent years, there has been a notable surge in demand for elevated and competitive eContents. The onset of Covid-19 further intensified this need, resulting in a substantial increase in both demand and volume for eContents, which includes product tiles and A+ contents.
Within a year, I have successfully transitioned from leading a creative team consisting of 5 designers and 1 copywriter to managing a robust team of over 30 designers, 10 copywriters, and 5 motion graphic designers dedicated to creating engaging eContent for Unilever brands.
Here are samples of some of the impactful work we have accomplished.
